6:15 PM 6/26/2008
 

90 minutes
9:00-10:30

  Thursday: Opening General Plenary Session
Emerging Trends in Small Law Firms
Presenter:
Stuart Forsyth, Executive Director of LACBA
 
30 minute break
90 minutes
11:00-12:30
Interview with a Multi-Million Dollar Rainmaker
Presenters: John Bisnar, JD interviewed by Stephen Fairley
   
   
LUNCH 12:30-1:30
60 minutes
1:30-2:30
  How to Build a Cross-Referral Networking Group: Cases Studies from Successful Attorney Who Use Their Own Networking Groups to Build Their Practice and Tips on Creating Your Own
Presenter: Carolyn Elefante, JD
  Legal Marketing Ethics: How to Generate Referrals and Repeat Business Without Crossing the Line
Presenter: Bob Brennan, JD
  The Top Mistakes Attorneys Make in Estate Planning
Presenter: Kevin Von Tungeln, Esq
15 minute break
60 minutes
2:45-3:45
  The Changing Hats as a Solo: How to Use Technology to Increase Your Efficiency and Increase Your Profits
Presenter: Annaluisa Padilla, JD
  6 Strategies for Dominating Your Competition Online: Building a Powerful Internet Presence that Attracts More and Better Clients
Presenter: Stephen Fairley, MA
15 minute break
60 minutes
4:00-5:00
  The Verdict is in...3 ‘Counts” to Generate Higher Profits: Positioning, Promotion & Time Management
Presenter: Ruth Klein, MS
  Building Your Practice Into a Profitable Business
Presenter: Derrick Coleman, JD
  Elder Law and the Tax Practitioner: How to Navigate the Murky Waters
Presenter: David Lee Rice, JD, LLM
 
5:15-7:00   Cocktail Reception and Networking
 
  90 minutes
9:00-10:30
  Friday: General Plenary Session Award Session
The 2 Immutable Secrets to Building a 7 Figure Law Practice

Presenter: Stephen Fairley, MA
30 minute break
90 minutes
11:00-2:30
  Be Found. Be Recommended. Be Referred! How to Get More and Better Referrals With Existing Relationships Using LinkedIn.com
Presenter: Raymond “Chip” Lambert
  Law Business Secrets: Be the Lawyer You've Always Wanted to Be, Make More Money & Help More Clients...Without Working Your Tail Off
Presenter: Alexis Martin-Neely, JD
LUNCH 12:30-1:30
60 minutes
1:30-2:30
  Building Powerful Relationships with Prospects Online: Using Video on Your Website to Improve Your Response Rates
Presenter: David Walsh
  Law blogs: The Fastest Way to Become the 'Go To' Lawyer in Your Practice Area.
Presenter: Kevin O’Keefe, JD
  To Be or Not To Be . . . Their Attorney
Presenter: Ralph Martinez, Esq
15 minute break
60 minutes
2:45-3:45
  Speaker Roundtable: Practical Strategies for Building a More Profitable, More Efficient,
and More Effective Law Practice

Presenters: Stephen Fairley , Raymond “Chip” Lambert , Ruth Klein , Kevin O’Keefe , David Walsh
   
   
15 minute break

60 minutes
4:00-5:00

  Closing General Plenary Session, Wrap Up and Action Steps
Prize Giveaways from Vendors

Action, Accountability and Next Steps: Where to Go From Here
Presenter:
Stephen Fairley, MA
 
 
 
 
5:15-7:00   Cocktail Reception and Networking at a Nearby Hotel: Meet the Speakers and Connect with Potential Referral Sources
 
Interview with a Multi-Million Dollar Rainmaker
1.25 of CLE credits (includes .25 of Ethics Credit)
John Bisnar, JD  

Managing a multi-million dollar personal injury law practice requires a lot of skill sets: managing relationships with existing clients, working with experts, maintaining high ethical standards, developing relationships, dealing with litigation schedules, negotiating with companies on auto product defect cases, and training associates and staff, just to name a few.

    This interactive and entertaining presentation will discuss:
  • Practical aspects of how to manage the client relationships
  • Practical case studies of dealing with client’s expectations
  • How to recognize product defect cases
  • How to consistently provide exceptional client service
  • Training associates and staff on client interaction
  • Developing relationships with other professionals and attorney referral sources
  • Ethical considerations of running your own law practice

 

 

This is one live interview you definitely do not want to miss! It will be the highlight of the conference for you.

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Legal Marketing Ethics:
How to Generate Referrals and Repeat Business Without Crossing the Line
.5 CLE credit (including .5 of ethics)
Bob Brennan, JD   The ethics of advertising and marketing will be discussed and considered in the context of the attorney’s different relationships with: clients, prospects, referral sources and colleagues.

Discover how to use practical strategies and techniques to build powerful referral relationships without crossing the ethical line. Case studies and practical examples will be given from the attorney’s perspective on how to protect yourself and your law firm from malpractice and ethical violations.
       
Building Your Practice Into a Profitable Business
1.0 CLE credit
Derrick Coleman, JD  

The presentation will cover the nuts and bolts of: serving your clients, common pitfalls in a litigation practice, emerging issues with retainer agreements, legal issues unique to litigation firms, proper termination of clients, setting up and maintaining trust accounts, and operating an effective and efficient law firm. Attorneys who are desperate for clients are most likely to commit ethical violations. This seminar will make recommendations to overcome this.

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How to Build a Cross-Referral Networking Group:
Case Studies from Successful Attorneys Who Use Their Own Business Networking Groups to Build Their Practice and Tips on Creating Your Own
Carolyn Elefante, JD   Are you tired of attending networking events and always returning empty-handed? Frustrated by being relegated to the grunt work on a committee because you're the low man on the totem pole? You can change all of that by starting your own networking group that puts you at the center of the action. In fact, I'll offer several case studies of attorneys (myself included) who have done that and generated both referrals and business. Using some of those models, I'll identify different types of groups that you might form, how to select members to maximize your opportunities and ethics rules to consider when creating networking groups. Finally, I'll discuss how to use low cost technologies to build a mailing list, publicize events and collaborate on projects with other group members.
    Here's what attendees will learn at this powerful workshop:
   
  • How to define the type of business networking structure (or structures) that will serve the needs of your practice and generate quality referrals
  • How to handpick the right mix of participants to limit direct competitors, avoid free riders, deadweight and sub-par performers and maximize cross referrals for all
  • How to leverage cheap and easy to use technology to create listserves, mailing lists, websites, online calendars and other tools to help run your organization.
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Friday Morning General Plenary Session Presentation
The 2 Immutable Secrets to Building a 7 Figure Law Practice
Stephen Fairley, MA   Stephen’s lively presentation will discuss why many attorneys struggle to build a 7 figure practice, while others continue to grow into the 8 figures. In this no-holds-barred session, he will cover 2 major areas you absolutely, positively must have to build a personally satisfying and financially successful law firm.
Attendees will discover:
  • The 2 Immutable Secrets to Building a 7 Figure Law Practice
  • How to tell if you have a “law practice” or a “law business” and which one is right for you
  • How much money you should devote to marketing your practice
  • Why advertising is a complete waste of your money
  • Where to find 10 new clients in the next 90 days
  • How to “recession proof” your practice (you can't afford to miss this one)
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6 Strategies for Dominating Your Competition Online: Building a Powerful Internet Presence that Attracts More and Better Clients
Stephen Fairley, MA   This practical, hands on seminar will cover specific strategies small and solo law firms can use to dominate much larger competitors on the internet. In today’s hyper competitive environment having a website is not sufficient. It will only get you to the starting line with most clients. For those skeptical about whether “their kinds of clients” are looking online, search engine statistics will be presented. For those attorneys who are ready to hear the truth about marketing online, this presentation will be enlightening and empowering.
You will discover:
  • The 6 most powerful strategies top Rainmakers use
  • How to leverage 2 hidden tactics no one talks about
  • The top 5 questions to ask any website developer before you hire them to build your website
  • The 3 hidden secrets that “they” don’t want you to know
  • Why having a website is no longer enough
  • The biggest mistakes attorneys make when it comes to internet marketing
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Friday Closing Plenary Session
Action, Accountability and Next Steps: Where to Go From Here
Stephen Fairley, MA   To end our First Annual Small Firm and Solo Conference, Stephen will lead the audience through a series of specific action steps they can take to put the information they learned during the conference into immediate action! Want results? Don't miss this closing session. You will learn:
  • 8 Steps to creating a Marketing Action Plan
  • Ways to stay connected and build relationships with other attendees
  • 3 ways to build accountability into your business development plan
  • 4 options you can select to continue growing your practice
   
Thursday Morning General Plenary Session Presentation
Emerging Trends in Small Law Firms
1.0 CLE credit
Stuart Forsyth, Esq   As Executive Director of the Los Angeles County Bar Association, the nation’s largest voluntary bar, Stuart interacts with dozens of other Executive Directors and hundreds of attorneys every month. He sees the field of small and solo law firms from a very unique perspective. He will share with us:
  • Recent trends in ethics and bar complaints
  • Emerging legal issues with solo law practitioners
  • Practical and ethical concerns for growing your small law firm
  • How to weather the down turn in the economy
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The Verdict is in…3 'Counts' to Generate Higher Profits: Positioning, Promotion & Time Management

Ruth Klein, MS  

Discover how to position your law firm to generate impressive new profits. By focusing on a 3-pronged approach of: positioning yourself as a leading expert, using proven marketing strategies and capitalize on your time management, you can rapidly increase your revenues and maximize your Return On Investment (ROI).

Learn proven techniques to establish your law firm brand as unique, promote your expertise across traditional and new channels, and establish yourself as a thought leader in your field that will confirm your value to existing and new clients.

This is not about taking shortcuts, but about zeroing in on specific strategies to achieve these three goals that will produce measurable results in record time.
   

Be Found. Be Recommended. Be Referred! How to Get More and Better Referrals With Existing Relationships Using LinkedIn.com®

Raymond “Chip” Lambert   LinkedIn.com® is an on-line business network with over 21 million professional users world-wide. Deals are being done. Referrals are being passed. Business is being generated – on a large scale. Take advantage of this incredible resource to uncover and capitalize on opportunities that are always there in your network, but often unseen. Build and deepen the ties that lead to more referral business. Be found and recommended. Discover new markets and sources of business. Publicize your blog and leverage the search engine power of a top 500 site on the Web!
   

Here's what you will discover at this seminar:

   
  • How to maximize LinkedIn® for your Firm Marketing Activities
  • How to use the subtle power of LinkedIn® to grow your presence and your practice
  • How to find hidden links to profitable partnerships
  • Why LinkedIn® and Social Media can trump even the best websites
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Law Business Secrets:
Be the Lawyer You’ve Always Wanted to Be, Make More Money &
Help More Clients … Without Working Your Tail Off
Alexis Martin-Neely, JD   During this Law Business Secrets session, Alexis Martin Neely will share:
   
  • Why the Traditional Law Business Model is Broken and How You Can Fix It
  • The Six Essential Systems for Every Successful Law Business
  • How To Finally Get Control of Your Time and Take Back Your Life!
  • How To Command Fees That Reflect Your True Worth
  • How To Turn Your Clients Into Raving Fans Who Refer ALL Their Friends and Family
  • How To Create a Constant Stream of Recurring Revenue, Which Ultra-Successful Colorado Lawyer Keith Davis Called "a Key Driver of the Value of Your Business"
  • Why the Recession Shouldn’t Matter to You
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To Be or Not To Be . . . Their Attorney
1.0 CLE credit
Ralph Martinez, Esq   Skillfully deciding whether or not to accept cases that come your way is pivotal to a successful solo or small firm practice.  This 1-hour interactive course will discuss problems and approaches to making this important, gateway decision. 

Key current and proposed Rules of Professional Conduct will be highlighted.  Suggestions will be made for practical, innovative ways to improve your decision-making when considering a matter.
   

Law Blogs:
The Fastest Way to Become the 'Go To' Lawyer in Your Practice Area

Kevin O’Keefe, JD    Learn how to launch an effective law firm blog that provides you a strong internet presence, further enhances your reputation, and grows your business. And have fun doing so. You'll learn:
  • How to develop a blog strategy
  • 5 key elements in blog design and development 
  • The pitfalls to avoid
  • How to get reporters and other bloggers citing you as an authority
  • The secret to blog success 
 
   

The Changing of Hats as a Solo:
How the Use of Technology Will increase Efficiency and Target Networking Results in Increased Profits

Annaluisa Padilla, Esq  

The topic will provide participants with practical tips on how to use technology to increase efficiency of all staff within the firm to maximize billable time and profits.  Participants will receive examples of easy to implement steps to make an office run efficiently from handling phone calls and correspondence to automating the most common tasks in the firm.  Participants will be able to implement these procedures to see significant increase in billable time.  Participants will be given the three most important technology uses to maximize their efficiency (phone, management software, automation)

   
Elder Law and the Tax Practitioner: How to Navigate the Murky Waters
1.0 CLE credit
David Lee Rice, JD, LLM   Elder law is one of the fastest growing practice areas due to the increasing population of aging baby boomers. However, very few attorneys have the necessary experience and proper training in this area to avoid common mistakes.

This engaging presentation will explore various tax planning issues germane to advising elderly clients. It will be informative to anyone who works with or advises elders or their caregivers. We will discuss how attorneys can advise their clients regarding: income tax issues, personal service contracts, long term care, and medical expenses
.
   
The Top Mistakes Attorneys Make in Estate Planning
1.0 CLE credit
Kevin Von Tungeln, Esq  

Most attorneys don’t practice estate planning, but attorneys who work with individual clients (like family lawyers, immigration attorneys, personal injury attorneys, small business lawyers, etc) often have questions about how their legal work affects their estate planning needs.

   

At this interactive seminar, participants will learn from a certified estate planning specialist:

   
  • An overview of the top mistakes attorneys make in estate planning
  • Recent rulings and how they affect your law practice
  • How to address and avoid these common pitfalls for success
   

Building Powerful Relationships with Prospects Online:
Using Video on Your Website to Improve Your Response Rate

David Walsh  

Discover the 3 different forms of video marketing available to attorneys and gain an insiders perspective on what works best and what's coming next. Isn't it time your website starts making you money, instead of just costing you money?
Here's what attendees will learn:

  • How to implement video marketing on your website
  • Tactics for using video marketing to increase the ROI of your website
  • Using videos on search engines
  • Video marketing within existing ad formats
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